Category: How to guides

This website is maintained for personal branding purposes and is intended solely to share the personal views, experiences, as well as personal and professional journey of Adam Fayed.

Personal Capacity
All views, opinions, statements, insights, or declarations expressed on this website are made by Adam Fayed in a strictly personal capacity. They do not represent, reflect, or imply any official position, opinion, or endorsement of any organization, employer, client, or institution with which Adam Fayed is or has been affiliated. Nothing on this website should be construed as being made on behalf of, or with the authorization of, any such entity.

Endorsements, Affiliations or Service Offerings
Certain pages of this website may contain general information that could assist you in determining whether you might be eligible to engage the professional services of Adam Fayed or of any entity in which Adam Fayed is employed, holds a position (including as director, officer, employee or consultant), has a shareholding or financial interest, or with which Adam Fayed is otherwise professionally affiliated. However, any such services—whether offered by Adam Fayed in a professional capacity or by any affiliated entity—will be provided entirely separately from this website and will be subject to distinct terms, conditions, and formal engagement processes. Nothing on this website constitutes an offer to provide professional services, nor should it be interpreted as forming a client relationship of any kind. Any reference to third parties, services, or products does not imply endorsement or partnership unless explicitly stated.

*Many of these assets are being managed by entities where Adam Fayed has personal shareholdings but whereby he is not providing personal advice.

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If you live in the UK, please confirm that you meet one of the following conditions:

1. High-net-worth

I make this statement so that I can receive promotional communications which are exempt

from the restriction on promotion of non-readily realisable securities.

The exemption relates to certified high net worth investors and I declare that I qualify as such because at least one of the following applies to me:

I had, throughout the financial year immediately preceding the date below, an annual income

to the value of £100,000 or more. Annual income for these purposes does not include money

withdrawn from my pension savings (except where the withdrawals are used directly for

income in retirement).

I held, throughout the financial year immediately preceding the date below, net assets to the

value of £250,000 or more. Net assets for these purposes do not include the property which is my primary residence or any money raised through a loan secured on that property. Or any rights of mine under a qualifying contract or insurance within the meaning of the Financial Services and Markets Act 2000 (Regulated Activities) order 2001;

1. c) or Any benefits (in the form of pensions or otherwise) which are payable on the

termination of my service or on my death or retirement and to which I am (or my

dependents are), or may be entitled.

2. Self certified investor

I declare that I am a self-certified sophisticated investor for the purposes of the

restriction on promotion of non-readily realisable securities. I understand that this

means:

i. I can receive promotional communications made by a person who is authorised by

the Financial Conduct Authority which relate to investment activity in non-readily

realisable securities;

ii. The investments to which the promotions will relate may expose me to a significant

risk of losing all of the property invested.

I am a self-certified sophisticated investor because at least one of the following applies:

a. I am a member of a network or syndicate of business angels and have been so for

at least the last six months prior to the date below;

b. I have made more than one investment in an unlisted company in the two years

prior to the date below;

c. I am working, or have worked in the two years prior to the date below, in a

professional capacity in the private equity sector, or in the provision of finance for

small and medium enterprises;

1. I am currently, or have been in the two years prior to the date below, a director of a company with an annual turnover of at least £1 million.

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