Is a 10% Return Realistic?

Many investors, especially those familiar with long-term stock market trends, use a 10% annual return as a benchmark for successful investing.

This expectation stems largely from the historical average performance of U.S. equities, particularly the S&P 500 which has delivered approximately similar annualized returns over the last century when accounting for dividends and reinvestment.

The number has become a psychological anchor, shaping expectations in personal finance literature, retirement calculators, and long-term financial planning. But is a 10% return realistic today?

The answer is yes, but with many caveats and a lot of risk.

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Assuming that a 10% return is standard or easily achievable can be misleading. Markets are cyclical, and different time periods yield very different outcomes.

To assess whether a 10% return is realistic today, it’s essential to examine both the historical context and current market dynamics, which this article will discuss.

Historical Performance of Different Asset Classes

Over the past 100 years, U.S. equities have generated an average annual return of roughly 10%, largely driven by economic growth, innovation, and reinvested dividends. However, this average masks considerable volatility.

During some decades, such as the 1990s, returns exceeded this benchmark significantly, while in others like the 2000s during the financial crisis fell well short or even turned negative.

Other major asset classes show different historical patterns:

• Bonds (especially U.S. Treasuries) have historically returned between 2% and 5% depending on the interest rate environment and maturity length. These returns are generally lower but more stable.
• Real estate has yielded returns in the range of 5–10% annually over the long term, particularly when including rental income and tax benefits.
• Commodities tend to be more volatile and are less reliable over long horizons, though they may outperform during inflationary cycles.
• Mixed portfolios (e.g., 60% stocks / 40% bonds) have typically returned 6–8% per year historically, striking a balance between growth and risk.

It’s worth noting that these figures are nominal returns, meaning they don’t account for inflation.

Real returns adjusted for purchasing power are often 1.5 to 3 percentage points lower. Furthermore, taxes, fees, and timing all affect an investor’s actual take-home return.

Thus, while a 10% return is historically grounded, achieving it consistently is far from guaranteed.

It depends heavily on asset selection, risk exposure, time horizon, and macroeconomic conditions.

Is a 10% Return Realistic Today?

Whether a 10% return is realistic in the current environment depends on the investment strategy, time horizon, and prevailing market conditions.

While a 10% average annual return was historically plausible for U.S. equities, forward-looking expectations are more conservative.

Many investment firms and analysts now project lower average returns for equities in the near to medium term.

Institutional investors such as pension funds or endowments which manage billions in diversified portfolios typically aim for 6–8% returns and treat anything above 10% as aggressive or speculative.

While a 10% return is not impossible, especially with a long enough time horizon or access to higher-growth strategies, it is not necessarily realistic for most investors in today’s environment without accepting elevated levels of risk.

Investors should frame expectations in terms of risk-adjusted returns and focus on aligning their portfolio with personal goals rather than chasing a round number.

Potentially, What Investments Can Give 10% Returns?

While 10% annual returns are difficult to achieve consistently, certain asset classes and strategies have historically produced them under the right conditions.

It is important to remember that they typically come with increased risk, volatility, or reduced liquidity.

Here are some of the most viable paths to potentially reaching or exceeding that benchmark:

Equities

Stocks, especially in emerging markets, small-cap companies, or high-growth sectors, have the strongest long-term track record of delivering double-digit returns.

U.S. large-cap equities, represented by indices like the S&P 500, have returned close to 10% historically, including dividends. However, current valuations and economic pressures may lower future averages. Investors willing to take on more volatility may explore:

• Tech and innovation-focused stocks
• Small-cap or mid-cap equities
• Emerging market equities, where growth potential is higher but so are political and currency risks

Real Estate

Direct real estate investing, particularly in growth markets or via development projects, can provide both rental income and capital appreciation.

Returns vary by location, leverage, and asset type (residential vs. commercial), but well-managed properties can exceed 10% in total returns especially when financing amplifies gains.

Real estate investment trusts (REITs) also offer a more liquid path to similar exposure, though with potentially lower returns.

Private Equity and Venture Capital

These high-risk, illiquid investments can yield returns well above 10%, sometimes exceeding 20% annually in successful cases.

However, access is typically limited to accredited investors or institutions, and the capital is often locked up for several years with no guarantee of liquidity or success.

Alternative Assets

Assets like infrastructure, commodities, and hedge funds can offer returns above the market average, but they also come with complexity, fees, and varying levels of transparency.

Some institutional investors use these to diversify and enhance returns, but retail access is limited.

Disadvantages of High Risk Investments

Pursuing a 10% return inevitably involves accepting a higher degree of risk. The general rule in investing is that higher potential returns come with greater uncertainty, volatility, or loss potential.

• Volatility and Drawdowns: Asset classes capable of delivering 10% also tend to experience greater short-term swings. Equity markets, for example, may deliver 10% on average over 20 years, but that average conceals individual years of 30% gains or 40% losses. Long-term investors must be able to withstand those fluctuations without panic selling.

• Time Horizon: The longer the investment period, the more likely average returns will approach expected outcomes. Investors with short time horizons are less likely to see 10% returns materialize reliably, as markets can remain flat or negative for extended periods. A multi-decade commitment is often needed to smooth out volatility and realize compound growth.

• Behavioral Risks: Chasing high returns can lead to poor investment decisions: buying high during market euphoria, selling low during panic, or overconcentrating in risky assets. Behavioral finance shows that these missteps often reduce actual returns well below the theoretical averages investors expect.

• Liquidity and Access: Many high-return opportunities, like private equity or real estate development, are illiquid. This means funds may be tied up for years, and early exit options are limited or costly. Investors must weigh their need for flexibility before committing to these strategies.

• Regulatory and Tax Implications: High-return investments may come with complex tax treatments, especially for expats and HNWIs investing across borders. For example, capital gains taxes, foreign account reporting, or dividend withholding taxes can significantly reduce effective returns if not planned for carefully.

How to Get a 10% Return on Investment

While a consistent 10% return is not guaranteed, it is a target some investors can aim for with the right strategy and awareness of the risks.

The key is to build a diversified, performance-oriented portfolio very early in your investment journey, while maintaining discipline and managing downside exposure.

Strategic Asset Allocation

Investors seeking higher returns often tilt their portfolios toward equities and growth-oriented assets.

This may include a mix of U.S. large caps, small caps, emerging markets, and thematic funds focused on sectors like technology or clean energy. The goal is to maximize long-term capital appreciation while diversifying across geographies and industries.

Alternative and Private Investments

High-net-worth individuals may access private equity, hedge funds, venture capital, or real estate developments with higher return potential.

These vehicles often outperform public markets in certain periods but require long holding periods, careful due diligence, and tolerance for illiquidity.

Active Management and Tactical Adjustments

Some investors pursue above-market returns through active stock picking, market timing, or tactical asset allocation.

This requires strong analytical skills and constant market awareness. While success is possible, data consistently shows that most active managers underperform benchmarks after fees.

Use of Leverage

Leverage (borrowing to invest) can amplify gains, making it easier to reach a 10% return, especially in real estate or margin investing.

However, it also magnifies losses and increases risk significantly. Leverage should only be used cautiously and by those who fully understand its implications.

Cost and Tax Efficiency

Every percentage lost to fees or taxes erodes returns. Investors targeting 10% must be disciplined about minimizing fund expense ratios, trading costs, and tax drag.

This may include holding investments in tax-advantaged accounts or using tax-loss harvesting strategies to improve net outcomes.

Who Should Target 10% Returns, And Who Shouldn’t

The pursuit of a 10% return is not suitable for everyone. Investors must align their return targets with personal financial goals, risk tolerance, and investment horizon.

Who Should Consider Targeting 10%

• Younger investors with long time horizons, who can afford to ride out market volatility and compound gains over decades.
• Aggressive investors who understand and accept high levels of risk and are prepared for potential losses or drawdowns.
• Accredited investors and HNWIs with access to private markets or advanced strategies unavailable to the average investor, via an advisor.
• Those investing surplus capital, where the primary objective is maximizing growth rather than capital preservation.

Who Should Avoid It

• Retirees and pre-retirees who prioritize income stability and capital preservation over aggressive growth.
• Risk-averse individuals uncomfortable with volatility or unfamiliar asset classes.
• Investors with short time horizons, who may not have time to recover from a market downturn.
• Anyone using leverage without proper risk controls, as this can lead to disproportionate losses.
• DIY investors who don’t have proper knowledge and enough capital.

Ultimately, a 10% return may be appropriate for investors with a strategic plan, the discipline to execute it, and the capacity to absorb the associated risks.

For many others, a more conservative target aligned with personal needs and market realities may be the more sustainable approach.

It is highly recommended to consult the services of a seasoned financial planner for more personalized guidance.

Pained by financial indecision?

Adam is an internationally recognised author on financial matters with over 830million answer views on Quora, a widely sold book on Amazon, and a contributor on Forbes.