eToro is a social trading and multi-asset investment platform headquartered in Abu Dhabi, United Arab Emirates.
If you are looking to invest as an expat or high-net-worth individual, which is what I specialize in, you can email me ([email protected]) or WhatsApp (+44-7393-450-837).
Some of the facts might change from the time of writing. For updated guidance, please contact me.
This page will explore what is eToro, what it does, and whether its offshore trading platform and investment offerings work for your financial needs.
What is eToro?
eToro, a global trading and investing platform, was founded in 2007 by Yoni Assia, Ronen Assia, and David Ring in Israel with the vision of making trading simple, transparent, and accessible to all.
eToro’s journey began with the launch of its Visual FX trading platform in 2007, which introduced graphic representations for financial instruments to simplify trading and investing for income.
The platform that made what is eToro today came in 2012 with mobile trading apps, along with added stock options to its offerings in 2013.
eToro then integrated its trading and social features in 2015 into a unified interface.
Smart Portfolios, launched in 2016, allowed users to invest in thematic portfolios using advanced algorithms.
eToro expanded its cryptocurrency offerings in 2017, followed by its US market entry in 2019 with a crypto-focused platform that later included stocks and options.
The company introduced 0% commission on stocks globally in 2019 and localized GBP and EUR accounts with Visa debit cards for UK customers in 2021.
By 2022, eToro had launched stock investments in the US, including fractional share investing.
Initially based in Israel, eToro moved its headquarters to the United Arab Emirates (UAE) after receiving approval from the Abu Dhabi Global Market (ADGM).
eToro is now licensed and regulated by the ADGM’s Financial Services Regulatory Authority (FSRA).
What is eToro offering? Why use eToro?
- Multi-Asset Platform: eToro provides access to over 7,000 financial assets, including stocks, cryptocurrencies, ETFs, indices, currencies, and commodities. Users can invest with or without leverage, catering to short-, mid-, and long-term strategies.
- Investment Insurance: Eligible Platinum, Platinum+, and Diamond Club customers receive free insurance of up to 1 million euros/AUD, covering cash, CFD positions, and securities in cases of insolvency or misconduct, excluding real cryptocurrency positions.
- Social Trading: Home to over 30 million users in 100+ countries, eToro fosters interaction and knowledge-sharing among offshore traders and investors. Features include a social news feed and crowd sentiment-based portfolios.
- Expert-Led Investing: eToro offers Smart Portfolios, thematic investment bundles using AI and advanced strategies, and the CopyTrader feature, allowing users to replicate top-performing investors’ strategies with full transparency.
- Demo Account: A free $100,000 demo account enables users to practice trading and explore eToro’s platform in a risk-free environment.
eToro Executive Management: Who owns eToro?
- Yoni Assia – Founder & Chief Executive Officer
Yoni founded eToro in 2007, combining his passion for finance and technology to create the world’s leading social trading network. Recognized as a prominent fintech leader, he holds an MSc and BSc in Computer Science and is a member of YPO. - Ronen Assia – Founder & Executive Director
Ronen has over 20 years of experience blending technology and design. Before co-founding eToro, he designed products across various industries. He holds a BA in Industrial Design and an MA in Product Design. - Dr. Hedva Ber – Global Chief Operations Officer & Deputy CEO
Hedva brings 25+ years of experience in banking and finance, including roles as Israel’s Supervisor of Banks and Chief Risk Officer for Bank Leumi. She holds a PhD in Economics. - Tuval Chomut – Chief Solutions Officer
Tuval oversees product, technology, and business solutions at eToro. He joined in 2019 and has a background leading successful software companies. He is a UCLA graduate with global executive experience. - Meron Shani – Chief Financial Officer
Meron joined eToro in 2019, bringing 20 years of finance leadership experience, including roles at The Stars Group and 888 Holdings. He specializes in strategic planning, M&A, and growth initiatives and holds a BA in Accounting and Business and an LLM. - Etay Cohen – Chief Customer Officer
Etay has led eToro’s global Customer Success teams since 2016. Previously, he served as CEO of a call center business for a major telecom company. He holds a BSc in Economics and Management.
eToro Offices
- United Kingdom
Address: eToro (UK) Ltd. 24th Floor, One Canada Square Canary Wharf, London E14 5AB - Europe
Address: eToro (Europe) Ltd. 4 Profiti Ilia Street Kanika International Business Center (KIBC), 7th Floor Germasogeia 4046, Limassol, Cyprus - United States
Address: eToro USA LLC. 221 River Street, 9th Floor Hoboken, NJ 07030, USA - Australia
Address: eToro AUS Capital Limited Level 3, 60 Castlereagh Street Sydney NSW 2000 - Middle East
Address: eToro (ME) Ltd. 25th Floor, Al Sila Tower ADGM Square, Al Maryah Island, Abu Dhabi, United Arab Emirates
Pained by financial indecision?
Adam is an internationally recognised author on financial matters with over 830million answer views on Quora, a widely sold book on Amazon, and a contributor on Forbes.
